Travel Tripper Positioning & Identity
Travel Tripper is a young, ambitious company that provides best-in-class booking solutions for primarily independent hotels. They offer targeted online marketing that puts hotels in front of the right customers and promise to close more deals, more profitably. Kriston Rucker and I honed their messaging, solidified their brand personality and positioning and created a new tagline. We then went to work creating a new logo and identity system as well as designing the site to appropriately communicate the new Travel Tripper.
