I love words. These are some things that notable people have said
that I continue to remember day after day.


"Our job... is to reinvestigate the everyday with new eyes."
Julie Taymor


"I'd rather say nothing and be thought an idiot than open my mouth and remove all doubt."
Mark Twain


“I've learned from experience that the greater part of our happiness
or misery depends on our dispositions and not on our circumstances.”
Martha Washington


“The grid system is an aid, not a guarantee. It permits a number of
possible uses and each designer can look for a solution appropriate
to his personal style. But one must learn how to use the grid; it is
an art that requires practice.”
Josef Müller-Brockmann


"...the answer to brand success is simple. That is, if you ensure
that your brand stands for something that is not simply compelling,
but compellingly simple to understand: Build your brand on a
simple idea that can be adopted by an entire brand organization
and executed brilliantly and consistently across all points of
customer interaction.
Allen P. Adamson


‘If this business were split up, I would give you the land and bricks
and mortar, and I would take the brands and trade marks, and I would
fare better than you’
John Stuart, founder Quaker Oats, c. 1900


"Behavior not style. A brand is not what it looks like but what it does."
Me


"Design is a plan for action."
Charles Eames


“The greatest challenge to any thinker is stating the problem in a way
that will allow a solution.”
Bertrand Russel


"Business schools tend to focus on inductive thinking (based on
directly observable facts) and deductive thinking (logic and analysis,
typically based on past evidence). Design schools emphasize
abductive thinking—imagining what could be possible. This new
thinking approach helps us challenge assumed constraints and
add to ideas, versus discouraging them."
A.G. Lafley


“Be conservative in what you do; be liberal in what you accept from others.”
Postel's Law