Reinventing Pantone®
A dream project for any designer: Rebrand Pantone. While Pantone is known by graphic designers
for it’s color-matching system, it is also known by those in the textile business for an entirely different system and by a third group of design-savvy but not necessarily creative professional consumers for its product design. The new positioning and identity speak to all 3 groups. At the same time, my team worked to launch new products and other materials that fit within the new positioning like Huey.
