Ortho Clinical Diagnostics Rebranding
I was initially asked to be part of a brand look & feel exploratory. One of my ideas was to use inspirational language as a design element. Ultimately, the design did not live, but the idea stayed
on and became the basis of the design system. After being narrowed to one direction, I developed
a number of design executions, the complete brand book and identity guidelines. The final design is right for both Ortho Clinical Diagnostics and its parent company, Johnson & Johnson.
