Food2 Network Brand Creation
Food2 Network is a new online network developed by Scripps as an extension to
the ubiquitous Food Network. In their quest for complete domination of the food
entertainment category, Scripps determined they needed a property specifi cally
aimed at the Millenial audience. My team and I developed the brand positioning and this brand
system as well as creating the web experience. I did this during my tenure as Design Director at Method, NY.
