Applied Radiology Website
Applied Radiology has a well-earned reputation as a respected medical journal.
Unfortunately the existing website failed to expose the true breadth and depth of the
exceptional material that it housed and was not representative of the brand.
The challenge was to design an experience that would allow easy and intuitive
navigation of vast and rapidly growing content and to surface this content in a
way that would engage users and motivate them to browse deeper, longer, and
more broadly. I brainstormed approaches and prioritized features to establish a work plan
that honored technical constraints, budget considerations, and project timelines.
