Non-tradtional Branding
I was the Design Director of the Absolut account for about 3 years. During that time, my team
and I won numerous awards and pushed the entire category to new places. We used a unique tool called Design Language to keep us focused and keep the branding consistent whether it be 2D, 3D
or a promotional idea. In keeping with the brand's 25 year history many of our programs started with
ad-like visual concepts but that was just a start...
